Pat Farmer is one of the world’s most renowned ultra-marathon runners, having conquered many of the toughest challenges ever undertaken including the Pole to Pole Run: An epic five stage journey from the North Pole to the South Pole that started in April 2011 and concluded in January 2012. It has been recorded as the world’s longest ultra-marathon.
The Middle East Peace Run sees Farmer run 1400km: Approximately 70km per day for 20 days through Lebanon, Jordan, Israel and Palestine, to unite people worldwide through the positive values of running.
Locals from each country will join Farmer at varying points of his Middle East Peace Run, to show their support and desire for peace across the region.
Hivita is proud to be major sponsors of the run and have launched a campaign to encourage supporters to take a selfie displaying the universal peace sign and posting their #HIPAT photo to Twitter, Instagram or on the HIVITA Facebook page.
“Sharing a path with people, no matter your background or religion inspires unity. Running is the perfect symbol for peace, because the only way is forward. I encourage everyone who cares about peace, be it here or in the Middle East, to dedicate a run to this important cause and send me their #HIPAT selfie to share with the world”.
“Another important part of my Middle East Peace Run is to show my fellow Australians the parts of the Middle East they’re not seeing through the media. I hope to capture the beauty of the countries and their people, in an effort to broaden Australia’s view of the Middle East,” Farmer concluded.
The vitamins that Farmer includes in his healthy living plan are Hivita Stress and Total Omega Plus. Both products will be featured in store and online as a special Hivita Pat Pack promotion during Farmer’s next challenge.
You can follow Pat’s Middle East Peace Run at www.patfarmer.com, Facebook (Pat Farmer: Ultramarathon Runner) or on Instagram (@patfarmerathlete).
PAT FARMER- MIDDLE EAST PEACE RUN: May 1, 2014 – May 20, 2014
- LEG 1, Lebanon: Cedars of Lebanon – Tripoli – Beirut
- LEG 2, Jordan: Aman – Petra – Aqaba
- LEG 3, Israel: Eilat- Mitzperamon – Beersheva – Sderot – Ashkelon – Tel-Aviv-Yafo – Netanya – Caesarea – Haifa – Akko – Nazareth – Afula
- LEG 4, West Bank: Nablus- Rawabi – Ramala – Bethlehem–Jerusalem