Our skin is one of the best indicators of our health. It is also the first part of our body to show its age.
Skin is our largest organ, covering our entire body. It works hard for us, being the first line of defence against bacteria and disease. It is exposed to environmental toxins and pollutants, as well as the sun’s harmful UV rays. Because our skin performs its duties so well, it’s easy to take it for granted.
However, our skin is always changing and is a great indication of how well we’re ageing.
Common signs of ageing skin
It’s normal for skin to change as we age. Common signs of ageing skin include:
- Thinner epidermis (outer layer of skin)
- Change in colour — (paler or translucent and pigmented spots (liver spots) may appear)
- Reduced strength and elasticity
- Reduced oil production making it harder to keep skin moist and supple, leading to increased dryness or itchiness
- Skin blemishes
- Slower rate of repair
Skin concerns for Australian women
Australian women are particularly prone to signs of premature ageing in the skin. Our hot and dry climate, along with our greater exposure to UV rays, plays havoc with our skin, causing it to age faster than usual.
Fine lines and wrinkles concern most Australian women. In addition, a recent survey revealed hyperpigmentation (darkening of the skin) and dark spots was the third-largest skin concern affecting 62 per cent of Australian women.
However, we don’t have to settle for older-looking skin. With the release of the Hivita Luminous White collection, Australian women can help turn back the clock.
A breakthrough in anti-ageing
After 10 years of research and development, the transformative power of the rare white tomato has been harnessed to bring you one of the most innovative skincare systems in the world.
Made here in Australia under the strictest conditions, the Hivita Luminous White collection has been formulated with a unique, all natural breed of white tomato — Solanum Lycopersicum — to deliver the ultimate in skincare.
Made from a blend of patented, 100 percent natural ingredients, Hivita Luminous White has been clinically proven to make skin lighter and brighter, softer and smoother, with reduced wrinkles and fine lines.
Two products working in harmony
The new collection features two products: an innovative once-a-day supplement, and a day and night age-defying cream that work together above and below the skin.
Hivita Luminous White Skin Lightener is a daily capsule delivering premium nutrients to the skin, along with antioxidants to help reduce premature ageing caused by free radicals and sun damage.
This is the first health supplement in Australia to contain PhytoflORAL, made from 100 percent natural, specifically selected non-GMO white tomatoes, rich in Phytoene and Phytofluene: Colourless carotenoids which permeate the deeper layers of the skin for clinically proven and unrivalled results.
PhytoflORAL also serves as a natural sunscreen against UVA and UVB rays to protect against damage, photo-oxidation and sunburn. It also contains anti-oxidative, anti-inflammatory and UV absorbing properties to protect and lighten skin.
“Skin needs a good source of nutrition from within in order for it to be healthy, which is why we have developed the capsules,” says Gorge Jovanov, one of the highly experienced chemists behind the Hivita brand. “Taking these in conjunction with the cream will yield the very best results,” he said.
Complementing the capsules is the luxurious Hivita Luminous White Age Defy Cream. With ingredients like Squalane, Jojoba Oil, Jojoba Leaf extract, Photoene and Phytofluene, this cream provides a safe and natural way to maintain beautiful, healthy and radiant skin.
Only the highest quality ingredients
Hivita will not compromise on quality, selecting and using only the purest and most effective ingredients and combining them with innovative, leading edge research. Every product, including the new Hivita Luminous White collection is formulated and made right here in Australia, to the most stringent quality standards.
Stanika Jovanova says these completely natural products are clinically proven and contain no nasty ingredients that can cause harm or irritate our skin.
“Some skin products out there make our skin look good temporarily, but, in the long term, the nasty chemicals in these products can harm our health,” she says. “It’s very important that our products have no side effects.”
Clinical trials have shown that regular use will yield improvements in skin radiance, evenness, hydration, smoothness, suppleness, elasticity and reduced skin irritability. Skin also becomes more resistant to sun damage, more beautiful and visually healthier.
After a month of twice-daily application, participants reported significant improvements in skin radiance, age spots, skin smoothness, skin elasticity, wrinkle reduction and visible skin health.
After three months of treatment, the participants also said they witnessed significant skin lightening at both measured time points of 42 days and 84 days. 62 percent said they experienced a significant decrease in hyperpigmentation, such as skin blemishes, freckles, redness and unevenness. After 84 days it rose to 90 per cent. After 42 days of continued use, 71 per cent of participants experienced a significant decrease in age spots.
As for anti-ageing effects, participants reported a 43 per cent wrinkle count reduction, 19 per cent increase in skin firmness, and 29 per cent increase in skin elasticity.
You too can harness the power of Luminous White and watch your skin turn back the clock.