Reverse sun damage with Hivita Luminous White

Have you been out in the sun a bit too much over the years? While we can’t turn back the clock, we can help restore your skin and reverse sun damage: Hivita Luminous White is a unique skin-restoration system clinically proven to reduce the premature ageing effects of free radicals and sun damage. The range harnesses the unique properties of a special breed of white tomato to reduce hyperpigmentation, freckles, age spots, blemishes and wrinkles.

The Hivita Luminous White Collection includes a skin-rejuvenating supplement plus age-defying cream that work in harmony above and below the skin for more youthful looking skin.

Reverse sun damage from above…

reverse sun damage

Hivita Luminous White Age Defy is a luxury day / night beauty cream clinically proven to support skin lightening, more even complexion and fine line reduction. It has been formulated with a unique blend of natural, age-defying ingredients:

  • Squalane: A natural barrier that protects the skin from moisture loss and provides a shield from environmental toxins. The antioxidant-rich, age-fighting emollient also helps soften and smooth the skin, reduce wrinkles, lighten freckles and skin pigmentation while fighting free radicals.
  • Jojoba Oil moisturises and softens skin without clogging the pores.
  • Phytoene and Phytofluene absorb UV light and lighten skin tone by having a direct effect on skin pigmentation and protecting the skin from damage.
  • Jojoba Leaf extract improves skin structure and cohesion to restore moisture in the skin.

After a month of twice-daily application, participants in a clinical trial reported significant improvements in skin radiance, age spots, skin smoothness, skin elasticity, wrinkle reduction and visible skin health in self-evaluation.

  • 62% said they experienced a significant decrease in hyper-pigmentation such as skin blemishes, freckles, redness and unevenness (90% after 84 days)
  • 71% of the participants experienced a significant decrease in age spots after 42 days of continued use.

As for anti-ageing effects, participants reported a:

  • 43% wrinkle count reduction
  • 19% increase in skin firmness
  • 29% increase in skin elasticity

Participants also reported improvements in skin radiance, evenness, hydration, smoothness, suppleness, elasticity and reduced skin irritability. They found their skin to be more resistant to sun damage, as well as visually healthier and more beautiful.

Hivita Luminous White Age Defy is suitable for sensitive skin and is free from the following ingredients that may irritate certain skin types: Parabens; sulphates, ethoxylated, propylene glycol; silicones; phthalates; mineral oils; DEA; artificial colours; artificial fragrance; animal ingredients and types of alcohol that dry the skin.

Reverse sun damage from below…

reverse sun damage

Hivita Luminous White Skin Lightener contains 30,000MG equivalent of fresh fruit patented PhytoflORAL®, a 100% natural ingredient that comes from non-genetically modified white tomatoes. The specially selected tomatoes, sourced from the Mediterranean, are rich in Phytoene and Phytofluene: Colourless carotenoids that lighten skin and create a more even complexion by having a direct effect on skin pigmentation.

The unique skin supplement builds photo protection into the skin and also offers invisible protection from environmental aggressors such as the sun and air pollution.

  • Phytoene and Phytofluene from the white tomato have unique antioxidative, anti-inflammatory and UV absorbing properties.
  • Together they protect and lighten skin by reducing melanin content in skin cells.
  • Regular use can reduce sun damage and DNA degeneration.
  • The natural ingredients help prevent oxidative skin damage and may delay premature ageing.

The overall result is lighter, brighter. more youthful skin, from head to toe:

  • 77% of users experience a decrease in skin pigmentation after 42 days, with 82% seeing an improvement after 84 days.
  • Clinical scoring by an expert dermatologist found a significant improvement in skin dryness, roughness, suppleness, evenness and texture.
  • Clinical trial participants found their skin to be more beautiful and visually healthier, with improvements in:
    • Skin radiance
    • Evenness
    • Hydration
    • Smoothness
    • Suppleness
    • Elasticity
    • Irritability

White tomato and skin pigmentation

Dark, sun-damaged and uneven skin tone are all visible outcomes of pigmentation. Melanin is the human skin pigment, and skin colour and melanin amount are directly proportional. Production of melanin is stimulated by chemicals or the sun’s rays. Melanin helps protect the skin from sun damage by diffusing the sun’s rays and preventing damage to DNA. An adequate amount of melanin is good for our skin but over production may darken skin tone.

Skin cells known as melanocytes and melanosomes contain tyrosinase. These cells, when stimulated by chemicals or the sun’s rays, further trigger distribution and production of melanin pigment. A sudden increase of melanin can cause hyperpigmentation, freckles and age spots. Certain nutrients, including the colourless carotenoids found in Hivita Luminous White, which assimilate in the skin when consumed on a regular basis, can help reverse sun damage by inhibiting melanin production, supporting skin health and lightening skin tone.

Are your children tired at the end of a school day? Multivitamins for kids can help

As the weather cools down, so too does the ability to venture outdoors after school. The days are shorter and children are less able to engage in outdoor play after school. Furthermore, they might not be getting outside during the day at school due to rain. You would think if your children are inside most of the day and not moving around that they should be less tired and able to focus, but it’s simply not the case. Children may be obtaining less vitamin D from the sun as they spend more time indoors and becoming restless and anxious due to lack of exercise.

Here are a few things that might make you consider multivitamins for kids:

  • Not eating well during school hours
  • Exceptionally tired or having outbursts at home
  • Not getting outside much during the day
  • Inability to focus on instructions

Vitamins may assist with all of these problems above, as they give your child what he or she needs to get through a busy school day.

Here’s how multivitamins for kids can potentially help:

1. Increase Concentration:

Omega-3 Fatty Acids can assist in a child’s ability to focus. Fish or flaxseed oil is rich in omega-3 to help your child stay on task, for longer. Children with attention deficit disorder are more likely to be deficient in omega-3s according to some health experts.

2. Increase Energy Levels:

Lack of certain vitamins and minerals such as iron or vitamin D can leave your child feeling depleted of their energy. This can make them sluggish, less likely to respond or irritable. Some children are genetically more prone to being deficient in iron or vitamin D over others.

3. Assist in Behaviour:

Some vitamins and minerals are said to have a calming effect on children and adults alike and may even lessen stress and anxiety. Magnesium has been linked to alleviating things like panic attacks and behaviour problems and can also promote a better night’s sleep.

Hivita Liquivita For Kids

multivitamins for kidsIf you’re looking for a multivitamin to fill nutritional gaps for your school aged child, then Hivita Liquivita for Kids is a great choice. With 30 essential vitamins, minerals, amino acids and herbs, it helps fill nutritional gaps and support healthy growth and development.

The liquid format is easy to swallow and Hivita Liquivita for Kids has a natural pineapple and mango flavour, a taste kids love, without any artificial colours or flavours. The delicious multivitamin also has no added glucose or sucrose which helps parents manage their child’s daily sugar intake and ultimately make a better choice for their health and vitality.

The complete multivitamin can also help keep school sicknesses as bay. Liquivita for Kids contains essential nutrients to boost immunity – vitamins A, C, D, with minerals iron and zinc. It also contains a selection of decongestant herbs to keep the chest clear, support digestion and immunity. The extra folic acid and amino acids in Liquivita help children’s growth and development, so that you can feel assured that you are filling the gaps adequately in their diet for their best protection.

Please note: Supplement vitamins can only be of assistance if dietary vitamin intake is inadequate

Are vitamin gummies a good choice for kids?

We all lead non-stop lives, and sometimes the decisions we have to make are second best.

We constantly worry about the food we are serving our kids – whether or not they have enough nutrients. Most of the time, we don’t have time to prepare meals from scratch. Also, there are some days when they just refuse to eat anything.

Many parents use multivitamins to help fill nutritional gaps in their child’s diet. But just when they think they’re doing the right thing by giving their kids vitamin gummies, they find out it’s really not the best option. You’ll be surprised by just how much sugar many parents are giving their kids in the form of a health care product.

Are vitamin gummies a good choice for kids?

Vitamin Gummies are an incredibly popular product, yet ultimately some are a poor compromise given the level of sugar they contain. One market-leading gummie contains one gram of sugar each tablet. A typical pack of 120 gummies contains 120 grams – that’s a total of 30 teaspoons, of sugar. We’re not even including the artificial ingredients and flavours in there too.

According to an article by nutritionist Dr Joanna McMillan, they had a current leading brand of kids vitamins independently analysed and found out that the product range contained over 50 per cent sugar.

“Adding a small dose of vitamins and minerals to a sugar-filled lolly does not make it good for our children. Nutritional supplements can be made appealing to children without the excessive use of added sugars,” she said in the article.

Aside from the health issues, these vitamins in lolly form are also a big problem for kids’ teeth. Not only is the child consuming added sugar, their teeth will also suffer from dental decay.

Something important to remember is that you won’t find the sugar level featured on the packaging as, unlike food products, sugar isn’t an active ingredient so there is no requirement for sugar levels to be listed on the label of supplements.

Kids Liquid MultivitaminHivita Liquivita for Kids – A better choice

Hivita Liquivita for Kids is a complete multivitamin for kids. It is been formulated with 30 essential vitamins, minerals, amino acids and herbs to help fill nutritional gaps and support healthy growth and development and immune function. It has a natural pineapple and mango flavour, a taste kids love, without any artificial colours or flavours. The delicious liquid multivitamin also has no added glucose or sucrose which helps parents manage their child’s daily sugar intake and ultimately make a better choice for their health and vitality.

We understand that life isn’t perfect. But when it comes to giving your family the best vitamin range, you don’t have to compromise.

Please note: Supplement vitamins can only be of assistance   if dietary vitamin intake is inadequate.

New skincare system based on over 10 years of research

Fact: Most women would rather look young than slim

When it comes to appearance most women would prefer to look younger than slimmer.

A 2014 survey found that 41 per cent of women wished they looked younger and 20 per cent of women worried about their age every day. It also found that one-third of women feel pressure to look younger, with 62 per cent of women using anti-ageing products.

However, in their quest to look great, Australians aren’t satisfied with just any skincare product. Instead, they are looking for a quality product that delivers results.

Euromonitor International says Australian consumers are increasingly seeking innovative and effective products that contain clinically proven active ingredients. Furthermore, shoppers are more likely to favour skincare products with functional and high-tech ingredients, and those that claim to be natural.

Enter Hivita Luminous White – A breakthrough in natural, effective skincare

Thanks to 10 years of research and development, Australian women now have access to the most natural and innovative skincare system in the world, which is guaranteed to deliver visible results.

Developed in Australia under the strictest conditions, the newly released Hivita Luminous White collection has harnessed the power of a unique breed of white tomato — Solanum Lycopersicum — to deliver skincare unrivalled anywhere else in the world.

Hivita, a family-owned Australian company, is directed by two highly qualified chemists with over 60 years’ experience between them. Company owners and directors, Gorge and Stanika Jovanova, have drawn upon their experience to deliver this breakthrough in skin beauty.

The Hivita Luminous White collection is powered by the rare white tomato, free from genetic engineering and rich in colourless carotenoids which permeate the deep layers of the skin. Made from a blend of patented, 100 percent natural ingredients, the skincare system have been clinically proven to make skin lighter and brighter, softer and smoother, with reduced wrinkles and fine lines.

Luminous beauty from the inside out

natural skin lightenerThe collection features two products — an innovative once-a-day supplement and a day and night age-defying cream that work together above and below the skin.

Hivita Luminous White Skin Lightener is a skin-rejuvenating supplement that delivers premium nutrients to the skin, along with antioxidants to help reduce premature ageing caused by free radicals and sun damage.

This is the first health supplement in Australia to contain patented PhytoflORAL. This all-natural ingredient is produced by extracting the colourless carotenoids Phytoene and Phytofluene from white tomatoes, known to lighten and even skin tone by reducing melanin content in skin cells.

“Skin needs a good source of nutrition from within in order for it to be healthy, which is why we have developed the capsules,” says Gorge Jovanov. “Taking these in conjunction with the cream will yield the very best results,” he said.

Complementing the capsules is the luxurious Hivita Luminous White Age Defy cream. With ingredients like Squalane, Jojoba Oil, Jojoba Leaf extract, Photoene and Phytofluene, this cream provides a safe and natural way to maintain beautiful, healthy and radiant skin.

Stanika Jovanova says these products are made with the highest quality ingredients and contain no nasty ingredients that can cause harm or irritate our skin. “Some skin products out there make our skin look good temporarily, but long-term the nasty chemicals in these products can harm our health,” she says. “It’s very important that all our products have no side effects.”

Clinically proven

Clinical trials have shown that regular use will yield improvements in skin radiance, evenness, hydration, smoothness, suppleness, elasticity and reduced skin irritability. Skin also becomes more resistant to sun damage, more beautiful and visually healthier.

In particular, after 42 days of continued use of Hivita Luminous White Skin Lightener, 73 per cent of women reported a significant lightening effect and 77 percent reported a decrease in pigmentation. After 84 days, 82 percent of women saw an improvement in skin pigmentation.

After using Hivita Luminous White Age Defy cream for 42 days, 62 per cent of women noticed a significant decrease in hyperpigmentation, such as skin blemishes, redness and unevenness. After 84 days 90 per cent of women experienced these results. 71 per cent of women also experienced a significant decrease in age spots after 42 days of continued use.

With only the highest quality ingredients used, and the most stringent quality standards associated with Hivita, you can trust the health of your skin to Hivita Luminous White.

natural skin lightener

Hivita Luminous White Launch Event

The Hivita Luminous White launch event was held last week against the spectacular backdrop of Eureka 89 in Southbank, Melbourne. The exclusive event was attended by a mix of bloggers, beauty buyers and celebrities, with everyone buzzing about Hivita’s scientific breakthrough in natural skin health and beauty.

Special guest MC Nicky Buckley opened the event. She spoke candidly about being an advocate of natural health and beauty, and of her own healthy, balanced lifestyle. She also shared the story of Gorge and Stanika Jovanov, the powerhouse couple who built Australia’s largest supplement manufacturing business from scratch before redirecting all of their passion and expertise into the Hivita brand.

Hivita Sales and Marketing Director Matt Flint kicked off more formal proceedings with a background on Hivita, the uncompromising healthcare company, before giving a brief overview of the new Hivita Luminous White skin care system which will help redefine the health and beauty market.

Dr Liki von Open-Bezalel, the chief R&D scientist behind the innovation, took to the stage to share her insight into the 10 years of research and development behind the rare breed of white tomato which plays a vital function in the performance of Hivita Luminous White.

Nicky Buckley then returned to the stage to interview Kristyn and Fiona, two women who have been trialing the new skin care system for the past few months. Both ladies were surprised and delighted by the results and it was great to hear their supportive testimonials.

Hivita Luminous White launch event

Last week’s event was our first big step in introducing the new range to Australia and also to the world. We can’t wait to share more exciting news about Hivita Luminous White in the weeks and months to come.

In the meantime make sure you like our Facebook page to keep up-to-date with all of our exclusive news, and check out some more photos from our launch event:

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Behind the scenes of our photo shoot

The face of Hivita Luminous White will be revealed tonight at the global launch of our new age-defying skin care range.

With her natural luminous beauty, healthy skin and inner glow, Monika is a perfect match for our new range which supports lighter, brighter and more youthful-looking skin.

healthy skin

The shoot with the stunningly beautiful Monika took place over the weekend in Sun Studios in Alexandria, with beauty and fashion photographer Emily Abay.

Here’s a sneak peek behind the scenes of the shoot:

Keep an eye out for Monika fronting the Hivita Luminous White launch campaign over the coming months.

Introducing Hivita Luminous White

A remarkable advance in Australian health and beauty

10 years in the making

100% natural ingredients

Two innovative products

One dramatic breakthrough

After 10 years research and development,the power of Solanum Lycopersicum (a unique breed of white tomato) has been harnessed in an innovative new beauty system.

The non-genetically modified, specially-selected fruit extract which powers the new range abounds with colourless carotenoiods which permeate the deeper layers of the skin resulting in unrivalled skin care results.

A new daily skin care system powered by nature, crafted by science

The Hivita Luminous White collection is made with a blend of patented, 100% natural ingredients clinically proven to make skin softer, smoother, lighter and brighter with reduced wrinkles and fine lines.

The new range includes an innovative once-a-day supplement and a day and night age-defying cream. The two products work in harmony together above and below the skin to deliver more beautiful and visually healthier skin.

Hivita Luminous White Skin Lightener

This is the first health supplement in Australia which contains PhytoflORAL® which serves as a natural sunscreen against UVA and UVB rays to protect against damage, photo-oxidation and sunburn.It also contains anti-oxidative, anti-inflammatory and UV absorbing properties to protect and lighten skin.

Hivita Luminous White Skin Lightener provides a safe and natural way to maintain beautiful, healthy and radiant skin for a more youthful appearance.

With regular use, you will notice improvements in skin radiance, evenness, hydration, smoothness, suppleness, elasticity and reduced irritability. Your skin will become more resistant to sun damage, more beautiful and visually healthier.

skin lightener

Hivita Luminous White Age Defy cream

This highly effective beauty cream is formulated with patented combination of Jojoba Leaf extract plus a blend of Squalane, Jojoba Oil and colourless carotenoids Phytoene and Phytofluene from a specially selected 100% natural variant of white tomato.

After a month of twice-daily application, participants in a clinical trial of Hivita Luminous White Age Defy reported significant improvements in skin radiance, spots, skin smoothness, skin elasticity, wrinkle reduction and visible skin health in self-evaluation.

age defying cream

Both products in the exciting new range are available individual or together in our complete collection.

natural skin lightener

Hivita Vitamins – Truly Australian Made

At Hivita, we are proud to state that we are 100% Australian made and owned. We are delighted to have received our official Australian Made and Owned licence and will soon have the official logo featured on our packaging.

Australian made vitamins (1)

Winners Retailers Choice Award

We are delighted to announce that Hivita won the Retailer’s Choice Award at the 2015 Naturally Good Expo. Our award was for the Best Supplement/Vitamin & Herbs/Medicinal category.

Naturally Good Expo is an innovative new marketplace that celebrates, supports and fuels the growth of the natural, organic and healthy products business. It has been specifically created to give you pure and undiluted access to all the new and exciting opportunities represented in the fast growing health and wellness retail market.

Naturally Good Expo is for anyone involved in the business of buying or selling natural/organic food and drinks, health and beauty, and home living products. It brings together the innovators and changemakers, serves up the newest products and emerging brands, and delivers unparalleled education and knowledge.

Naturally Good Expo is the barometer for where the natural and organic products market is now — and where it is headed.

To find out more about the Naturally Good Expo Visit their website here.

Product range

Pat Farmer’s Road to Peace

Last year we sponsored Ultra Marathon Runner Pat Farmer on his journey for peace in the Middle East. The journey lasted 25 days from Lebanon through the cities of Jordan, Israel, Gaza and ended in Jerusalem. Through his journey for peace in the Middle East, we see Pat battle difficult days, both physically and emotionally. Click on the link below to watch it all unfold as we see the beauty of each country along with the people that unite to support his cause in his new documentary Pat Farmer’s Road To Peace, as seen on Channel 9.

Keeping your Child’s Immune System Strong

It is expected that children will have their fair share of infections each year, but we hate to see them suffer and it often means illness for the whole family every time they bring home a bug from day care or school.

Kids Liquid MultivitaminA nutrient-dense diet is the best protection for your child’s immune system – freshly-prepared, organic produce in a balanced variety of meals, every day. For the parent with a nutritional interest this way of eating is guaranteed to give your child immune resilience. However if you are unsure, time poor, do not have access to ideal food choices or have a fussy eater, your child’s immune system will need some assistance to stay in fighting form. Time to find a broad spectrum nutritional supplement for the job!

Making medicines easy to take and palatable to children is the challenge for the vitamin companies. Liquids are easier to swallow for young children and easier to dose to the reluctant ones. It is also very important that children’s tonics are sugar-free, since sucrose and glucose suppress white blood cell activity so that infections can take hold in their systems more easily. Children often refuse to take medicines, but I have not had any refusals by my patients of the delicious tropical-tasting nutritional/herbal supplement, Hivita LiquiVita for Kids.

LiquiVita for Kids contains the essential nutrients with which to supplement your child to boost their immunity – vitamins A, C, D, with minerals iron and zinc. The excellent formula of LiquiVita for Kids contains a selection of tonic and decongestant herbs to keep the chest clear, support digestion and immunity and clean the blood. It has stood the test of time, having been on the Australian market for over 30 years in its original formula. The extra folic acid and amino acids in Liquivita help children’s growth and development, so that you can feel assured that you are filling the gaps adequately in their diet for their best protection.

St George Hospital Gains new life saving machines

Two new LUCAS 2 Chest Compression Systems have today been donated to St George Hospital by local business, Hivita Vitamins.

The LUCAS 2 is a mechanical chest compression device that can be deployed quickly and provides automatic external chest compressions to a patient suffering from sudden cardiac arrest. The use of the machine enables medical staff to attend to the patient while the compression system performs at least 100 compressions per minute with a depth of 2 inches.

A recent radio interview about the life saving capabilities of the LUCAS 2 so moved local resident from Kogarah Maria Jovanova, she told her company Hivita Vitamins what she’d heard and they have agreed to purchase two for St George Hospital.

“I heard on radio the story of a 41 year old mother of two young children who suffered a severe cardiac arrest but was saved due to the availability of the LUCAS 2 machine at a nearby hospital,” Maria Jovanova said. “When I told my work colleagues about it, we all agreed this would be a vital piece of equipment in any hospital or ambulance. When I enquired further, it was clear our local hospital St George, didn’t have the machine so our company, Hivita have now donated two.”

When activated, the LUCAS 2 compressions provide consistent, continuous perfusion to the brain, heart and major organs, giving the clinical staff the opportunity to focus on patient management. Even though the underlying cardiac problem can be repaired, without adequate perfusion there is the risk of brain damage.

“We are incredibly grateful for the donation of the two LUCAS 2 medical CPR devices,” said Dr Alex Tzannes, Emergency Physician at St George Hospital. “They have the potential to make the difference between life and death for victims of cardiac arrest.”

Hivita Vitamins owners, Gorge Jovanov and Stanika Jovanova are local business people who believe in supporting their community and health is of utmost importance.

“We have spent our working lives trying to improve the health of Australian’s through our vitamin supplements,” said Mr Jovanov. “If we can help in other ways such as through donating these life saving machines to St George Hospital, then we know we are making a difference to other people’s lives.”

Clinically dead for 40 minutes and alive to tell the tale

What started as a normal working day in suburban Melbourne for Vanessa, a 41-year-old mother of two, suddenly became a lengthy battle for her life. While sitting on her couch at home Vanessa started feeling chest pains and collapsed.

Fortunately, her mother was with her and remembered seeing the Australian Heart Foundation’s “Warning Signs” advertisement and recognised the symptoms of a heart attack. A call to ‘Triple 0’ had Mobile Intensive Care Ambulance (MICA) paramedics at the house within minutes. She arrested soon after the paramedics arrived, but was successfully defibrillated with a single shock and was stabilised for the journey to Monash Medical Centre in Melbourne, Australia.

During transportation, the ECG data was transmitted from the ambulance to the hospital to alert Emergency Department staff of an incoming STEMI patient and the need to activate the cardiac catheterisation lab. Upon arrival Vanessa was conscious and talking to the medical staff, however she suffered a second cardiac arrest while speaking to the Interventional Cardiologist. Nurses started manual CPR and defibrillation, but after a few minutes it became obvious that ventricular fibrillation could not be reverted and that resuscitation was likely to be protracted.

Several staff members were co-opted to transfer Vanessa to the operating table and to provide manual CPR. This quickly became a trying task given that the staff were wearing heavy lead aprons and standing on stools so as to be in the correct position to deliver compressions on the elevated operating table.

The Clinical Nurse Educator working in the adjacent lab was called to assist and made the decision to use the LUCAS 2 mechanical chest compression device to provide automatic external chest compressions. The radiolucent carbon fibre backboard was placed under Vanessa’s shoulders and the piston/suction cup placed over her chest. Once started, the LUCAS 2 applied continuous chest compressions of at least five centimetres at a consistent rate of 100 or more compressions per minute.

The mechanical compressions maintained blood pressure within the vessels and allowed the doctors to gain access to Vanessa’s femoral arteries. The Interventional Cardiologist performed an angiogram and then threaded catheters through to the site of the blockage to conduct an angioplasty to unblock the coronary arteries. The LUCAS 2 worked continuously the entire time under the drapes of the sterile field, protecting the staff from unnecessary exposure to fluoroscopy.

Despite having a downtime of approximately 53 minutes, she was discharged from the hospital just seven days later. Post operative tests indicated that she had no noticeable neurological deficits and following a stress echo cardiogram at 6 weeks Vanessa was cleared to return to full-time work and a fully normal life.

Pat Farmer’s Middle East Peace Run

Pat Farmer is one of the world’s most renowned ultra-marathon runners, having conquered many of the toughest challenges ever undertaken including the Pole to Pole Run: An epic five stage journey from the North Pole to the South Pole that started in April 2011 and concluded in January 2012. It has been recorded as the world’s longest ultra-marathon.

The Middle East Peace Run sees Farmer run 1400km: Approximately 70km per day for 20 days through Lebanon, Jordan, Israel and Palestine, to unite people worldwide through the positive values of running.

Locals from each country will join Farmer at varying points of his Middle East Peace Run, to show their support and desire for peace across the region.

Hivita is proud to be major sponsors of the run and have launched a campaign to encourage supporters to take a selfie displaying the universal peace sign and posting their #HIPAT photo to Twitter, Instagram or on the HIVITA Facebook page.

“Sharing a path with people, no matter your background or religion inspires unity. Running is the perfect symbol for peace, because the only way is forward. I encourage everyone who cares about peace, be it here or in the Middle East, to dedicate a run to this important cause and send me their #HIPAT selfie to share with the world”.

“Another important part of my Middle East Peace Run is to show my fellow Australians the parts of the Middle East they’re not seeing through the media. I hope to capture the beauty of the countries and their people, in an effort to broaden Australia’s view of the Middle East,” Farmer concluded.

The vitamins that Farmer includes in his healthy living plan are Hivita Stress and Total Omega Plus. Both products will be featured in store and online as a special Hivita Pat Pack promotion during Farmer’s next challenge.

You can follow Pat’s Middle East Peace Run at, Facebook (Pat Farmer: Ultramarathon Runner) or on Instagram (@patfarmerathlete).

PAT FARMER- MIDDLE EAST PEACE RUN: May 1, 2014 – May 20, 2014

  • LEG 1, Lebanon: Cedars of Lebanon – Tripoli – Beirut
  • LEG 2, Jordan: Aman – Petra – Aqaba
  • LEG 3, Israel: Eilat- Mitzperamon – Beersheva – Sderot – Ashkelon – Tel-Aviv-Yafo – Netanya – Caesarea – Haifa – Akko – Nazareth – Afula
  • LEG 4, West Bank: Nablus- Rawabi – Ramala – Bethlehem–Jerusalem

Pat Farmer announced as Hivita’s Brand Ambassador

For some time we have been searching for the perfect brand ambassador to assist in promoting the Hivita range. We are delighted to announce that Ultra Marathon Runner Pat Farmer has joined our team.

As an elite athlete, Pat Farmer knows that his body needs the fuel for long hours on the road. The combination of a healthy diet and Hivita supplements provides the nourishment he needs to get the job done. It’s no ordinary job either! Pat often runs 30 to 40 kilometres daily in preparation for his next big challenge.

On Wednesday 23rd April, at Parliament House in Canberra the Prime Minister, Hon Tony Abbott MP, announced Pat’s next big challenge. The Pat Farmer Middle East Peace Run will be sponsored by Hivita.

Throughout Pat’s run, Hivita will be driving an engaging social media campaign which will involve the public both at home and abroad with this international event.

It’s an opportunity for HIVITA that we are looking forward to and hope you will join with us in wishing Pat all the best on his next major challenge.

Hivita Charity Work: Typhoon Haiyan

Our team at Hivita were devastated to hear of the horrible aftermath experienced in the Philippines following Typhoon Haiyan. We believe it is important to assist where we are able to and that is why we teamed up with the LBC Foundation, in partnership with the Philippine Red Cross, to deliver much needed aid and relief. We have donated Hivita products to the value of $55,000 and hope they provide some assistance to those currently dealing with such difficult situations and conditions. Resources are being exhausted quickly and even the smallest of contributions makes a difference in times of need, especially to the health and well-being of the victims.