Hivita Luminous White is the culmination of years of scientific research and development. We’ve taken the unique properties of a special breed of white tomato and created a system that helps women achieve beautiful, healthy and radiant skin.
Naturally lighter skin
Hivita Luminous White Skin Lightener is the first supplement in Australia to be formulated with PhytoflORAL: A patented ingredient which acts as a natural sunscreen against UVA and UVB damage, photo-oxidation and sunburn.
PhytoflORAL is made from a unique breed of 100% natural non-genetically modified white tomatoes. This breed of white tomatoes is rich in Phytoene and Phytofluene, which are natural colourless carotenoids known to lighten and even skin tone by reducing melanin content in skin cells and through their antioxidant capabilities.
PhytoflORAL and skin pigmentation
Dark, sun-damaged and uneven skin tone are all visible outcomes of pigmentation. Melanin is the human skin pigment, and skin colour and melanin amount are directly proportional. Production of melanin is stimulated by chemicals or the sun’s rays. Melanin helps protect the skin from sun damage by diffusing the sun’s rays and preventing damage to DNA. An adequate amount of melanin is good for our skin but over production may darken skin tone.
Skin cells known as melanocytes and melanosomes contain tyrosinase. These cells, when stimulated by chemicals or the sun’s rays, further trigger distribution and production of melanin pigment. A sudden increase of melanin can cause hyperpigmentation, freckles and age spots.
Certain nutrients, including the colourless carotenoids found in patented PhytoflORAL, which assimilate in the skin when consumed on a regular basis, can help inhibit melanin production, supporting skin health and lightening skin tone.
Defy your age, naturally
Hivita Luminous White Age Defy is formulated with a patented and clinically-trialled Jojoba Leaf extract plus a blend of Squalane, Jojoba Oil and the colourless carotenoids Phytoene and Phytofluene sourced from specially-selected, non-GMO white tomatoes.
The Jojoba Leaf adapts to dry desert conditions and protects the plant from dehydration. It maintains the plant’s vitality and performs the same role when applied to your skin. The Jojoba leaf extract improves the connections within the skin gap junctions thus improving skin structure, skin cohesion and firmness.
On the skin’s surface, Squalane acts as a natural barrier, protecting the skin from moisture loss and providing a shield against environmental toxins. It is also an antioxidant-rich, age-fighting emollient that helps soften and smooth the skin, reduce wrinkles, lighten freckles and skin pigmentation while fighting free radicals.
Phytoene and Phytofluene:
These colourless carotenoids have unique anti-oxidative, anti-inflammatory and UV absorbency properties. They are known to absorb UV light and lighten skin tone by having a direct effect on skin pigmentation and protecting the skin from damage.
Jojoba Oil moisturies and softens the skin without clogging the pores.