Crafted by Science

Hivita Luminous White Skin Lightener is the first oral health supplement in Australia to be formulated with PhytoflORAL – a unique ingredient that’s destined to change the beauty landscape.

 

25139 Hivita LW-TomatoFiligree

What is PhytoflORAL?

PhytoflORAL is a patented ingredient made from a 100% natural breed of non-genetically modified white tomatoes. This unique breed of tomato contains a high concentration of colourless carotenoids – Phytoene and Phytofluene.

How does PhytoflORAL improve skin tone and skin health?

PhytoflORAL controls pigmentation by inhibiting melanin synthesis which helps lighten and even out skin tone. It is scientifically proven to reduce melanin in skin cells, including those in dark acne scars, freckles, dark underarms and age spots.

With the ability to absorb light within the UVA/B range, PhytoflORAL serves as a natural sunscreen, protecting against UV damage, photo-oxidation and sunburn. It also acts as an anti-oxidant to protect against free radical damage.

PhytoflORAL also exhibits anti-inflammatory properties to help heal wounds and reverse UV damage.

What do Phytoene and Phytofluene do?

  • Unique antioxidative, anti-inflammatory and UV absorbency properties.
  • Work in harmony to protect and lighten skin by reducing melanin content in skin cells.
  • Regular use can reduce sun damage and DNA degeneration.
  • Work together to naturally and safely delay premature ageing.

Unlike other carotenoids which change the skin’s colour to a tan or orange shade when consumed in large amounts, colourless carotenoids do not contain any visible colour that will affect the skin tone.

In this video, Dr Liki von Oppen Bezalel – head scientist behind the Luminous White innovation – explains how the colourless carotenoids work their natural magic on your skin: