Pat Farmer’s Road to Peace

Last year we sponsored Ultra Marathon Runner Pat Farmer on his journey for peace in the Middle East. The journey lasted 25 days from Lebanon through the cities of Jordan, Israel, Gaza and ended in Jerusalem. Through his journey for peace in the Middle East, we see Pat battle difficult days, both physically and emotionally. Click on the link below to watch it all unfold as we see the beauty of each country along with the people that unite to support his cause in his new documentary Pat Farmer’s Road To Peace, as seen on Channel 9.

Pat Farmer’s Middle East Peace Run

Pat Farmer is one of the world’s most renowned ultra-marathon runners, having conquered many of the toughest challenges ever undertaken including the Pole to Pole Run: An epic five stage journey from the North Pole to the South Pole that started in April 2011 and concluded in January 2012. It has been recorded as the world’s longest ultra-marathon.

The Middle East Peace Run sees Farmer run 1400km: Approximately 70km per day for 20 days through Lebanon, Jordan, Israel and Palestine, to unite people worldwide through the positive values of running.

Locals from each country will join Farmer at varying points of his Middle East Peace Run, to show their support and desire for peace across the region.

Hivita is proud to be major sponsors of the run and have launched a campaign to encourage supporters to take a selfie displaying the universal peace sign and posting their #HIPAT photo to Twitter, Instagram or on the HIVITA Facebook page.

“Sharing a path with people, no matter your background or religion inspires unity. Running is the perfect symbol for peace, because the only way is forward. I encourage everyone who cares about peace, be it here or in the Middle East, to dedicate a run to this important cause and send me their #HIPAT selfie to share with the world”.

“Another important part of my Middle East Peace Run is to show my fellow Australians the parts of the Middle East they’re not seeing through the media. I hope to capture the beauty of the countries and their people, in an effort to broaden Australia’s view of the Middle East,” Farmer concluded.

The vitamins that Farmer includes in his healthy living plan are Hivita Stress and Total Omega Plus. Both products will be featured in store and online as a special Hivita Pat Pack promotion during Farmer’s next challenge.

You can follow Pat’s Middle East Peace Run at, Facebook (Pat Farmer: Ultramarathon Runner) or on Instagram (@patfarmerathlete).

PAT FARMER- MIDDLE EAST PEACE RUN: May 1, 2014 – May 20, 2014

  • LEG 1, Lebanon: Cedars of Lebanon – Tripoli – Beirut
  • LEG 2, Jordan: Aman – Petra – Aqaba
  • LEG 3, Israel: Eilat- Mitzperamon – Beersheva – Sderot – Ashkelon – Tel-Aviv-Yafo – Netanya – Caesarea – Haifa – Akko – Nazareth – Afula
  • LEG 4, West Bank: Nablus- Rawabi – Ramala – Bethlehem–Jerusalem

Pat Farmer announced as Hivita’s Brand Ambassador

For some time we have been searching for the perfect brand ambassador to assist in promoting the Hivita range. We are delighted to announce that Ultra Marathon Runner Pat Farmer has joined our team.

As an elite athlete, Pat Farmer knows that his body needs the fuel for long hours on the road. The combination of a healthy diet and Hivita supplements provides the nourishment he needs to get the job done. It’s no ordinary job either! Pat often runs 30 to 40 kilometres daily in preparation for his next big challenge.

On Wednesday 23rd April, at Parliament House in Canberra the Prime Minister, Hon Tony Abbott MP, announced Pat’s next big challenge. The Pat Farmer Middle East Peace Run will be sponsored by Hivita.

Throughout Pat’s run, Hivita will be driving an engaging social media campaign which will involve the public both at home and abroad with this international event.

It’s an opportunity for HIVITA that we are looking forward to and hope you will join with us in wishing Pat all the best on his next major challenge.