Reduce cellulite and stretch marks with Hivita Luminius White

A recent study by IBR has shown that the unique ingredients in Hivita Luminus White Age Defy reduce stretch marks and cellulite while also hydrating the skin and increasing softness, suppleness and radiance.

The study
In order to prove the effects, a double blind clinical study was carried out on 24 women aged between 18 and 60 years old. All of the subjects had visible cellulite and visible stretch marks. The cream was applied twice daily on the abdomen, hips, and thighs on one side of the body, and a placebo cream applied on the other side, for a period of 28 days.

The results

  • Significant reduction in problem-area: smoothing of cellulite and stretch marks
  • Increase in skin elasticity
  • Over 30% increase in skin hydration

A sharp decrease in stretch marks is evident as well as smoothing of cellulite, as shown in these images:-

reduce cellulite and stretch marks
Fringe projection photos of the skin before and after 4 weeks of treatment


The 3D imaging photo below shows tightening of the skin at the hips and buttocks (red zone) and plumping and re-hydrating the upper inner leg (blue zone) with the cream on the left leg. The placebo was used on the right leg.

reduce cellulite
Vectra 3D volume imaging comparing treatment/placebo results reflecting the change from the beginning to the end of trial. Cream was applied twice daily for 4 weeks


The IBR study used a cream with a 1.5% concentration of phytoene and phytofluene while Hivita Luminous White Age Defy has a higher 2.0% concentration which would lead to improved results.

Hivita Luminous White Age Defy provides a natural way to maintain beautiful, healthy and radiant skin for a more youthful appearance. It is formulated with a patented and clinically trialled Jojoba Leaf extract plus a blend of Squalane, Jojoba Oil and the colourless carotenoids Phytoene and Phytofluene from non GMO freeze dried, specially selected Solanum Lycopersicum (tomato) fruit extract.

Hivita Luminous White Age Defy cream

Natural, age-defying ingredients:

  • Squalane: On the skin’s surface squalane acts as a natural barrier, protecting the skin from moisture loss and providing a shield for the body from environmental toxins. It is also an antioxidant-rich, age-fighting emollient that helps soften and smooth the skin, reduce wrinkles, lighten freckles and skin pigmentation while fighting free radicals.
  • Jojoba Oil: Moisturises and softens skin without clogging the pores.Phytoene and Phytofluene: Colourless carotenoids Phytoene and Phytofluene are the first precursors in the biosynthetic pathways of other coloured carotenoids. They are known to absorb UV light and lighten skin tone by having a direct effect on skin pigmentation and protecting the skin from damage.
  • IBR-GAPTURE®: An aqueous extract of Jojoba Leaf that improves skin structure and cohesion to restore moisture in the skin.
  • Free from parabens and artificial fragrances.

Reverse sun damage with Hivita Luminous White

Have you been out in the sun a bit too much over the years? While we can’t turn back the clock, we can help restore your skin and reverse sun damage: Hivita Luminous White is a unique skin-restoration system clinically proven to reduce the premature ageing effects of free radicals and sun damage. The range harnesses the unique properties of a special breed of white tomato to reduce hyperpigmentation, freckles, age spots, blemishes and wrinkles.

The Hivita Luminous White Collection includes a skin-rejuvenating supplement plus age-defying cream that work in harmony above and below the skin for more youthful looking skin.

Reverse sun damage from above…

reverse sun damage

Hivita Luminous White Age Defy is a luxury day / night beauty cream clinically proven to support skin lightening, more even complexion and fine line reduction. It has been formulated with a unique blend of natural, age-defying ingredients:

  • Squalane: A natural barrier that protects the skin from moisture loss and provides a shield from environmental toxins. The antioxidant-rich, age-fighting emollient also helps soften and smooth the skin, reduce wrinkles, lighten freckles and skin pigmentation while fighting free radicals.
  • Jojoba Oil moisturises and softens skin without clogging the pores.
  • Phytoene and Phytofluene absorb UV light and lighten skin tone by having a direct effect on skin pigmentation and protecting the skin from damage.
  • Jojoba Leaf extract improves skin structure and cohesion to restore moisture in the skin.

After a month of twice-daily application, participants in a clinical trial reported significant improvements in skin radiance, age spots, skin smoothness, skin elasticity, wrinkle reduction and visible skin health in self-evaluation.

  • 62% said they experienced a significant decrease in hyper-pigmentation such as skin blemishes, freckles, redness and unevenness (90% after 84 days)
  • 71% of the participants experienced a significant decrease in age spots after 42 days of continued use.

As for anti-ageing effects, participants reported a:

  • 43% wrinkle count reduction
  • 19% increase in skin firmness
  • 29% increase in skin elasticity

Participants also reported improvements in skin radiance, evenness, hydration, smoothness, suppleness, elasticity and reduced skin irritability. They found their skin to be more resistant to sun damage, as well as visually healthier and more beautiful.

Hivita Luminous White Age Defy is suitable for sensitive skin and is free from the following ingredients that may irritate certain skin types: Parabens; sulphates, ethoxylated, propylene glycol; silicones; phthalates; mineral oils; DEA; artificial colours; artificial fragrance; animal ingredients and types of alcohol that dry the skin.

Reverse sun damage from below…

reverse sun damage

Hivita Luminous White Skin Lightener contains 30,000MG equivalent of fresh fruit patented PhytoflORAL®, a 100% natural ingredient that comes from non-genetically modified white tomatoes. The specially selected tomatoes, sourced from the Mediterranean, are rich in Phytoene and Phytofluene: Colourless carotenoids that lighten skin and create a more even complexion by having a direct effect on skin pigmentation.

The unique skin supplement builds photo protection into the skin and also offers invisible protection from environmental aggressors such as the sun and air pollution.

  • Phytoene and Phytofluene from the white tomato have unique antioxidative, anti-inflammatory and UV absorbing properties.
  • Together they protect and lighten skin by reducing melanin content in skin cells.
  • Regular use can reduce sun damage and DNA degeneration.
  • The natural ingredients help prevent oxidative skin damage and may delay premature ageing.

The overall result is lighter, brighter. more youthful skin, from head to toe:

  • 77% of users experience a decrease in skin pigmentation after 42 days, with 82% seeing an improvement after 84 days.
  • Clinical scoring by an expert dermatologist found a significant improvement in skin dryness, roughness, suppleness, evenness and texture.
  • Clinical trial participants found their skin to be more beautiful and visually healthier, with improvements in:
    • Skin radiance
    • Evenness
    • Hydration
    • Smoothness
    • Suppleness
    • Elasticity
    • Irritability

White tomato and skin pigmentation

Dark, sun-damaged and uneven skin tone are all visible outcomes of pigmentation. Melanin is the human skin pigment, and skin colour and melanin amount are directly proportional. Production of melanin is stimulated by chemicals or the sun’s rays. Melanin helps protect the skin from sun damage by diffusing the sun’s rays and preventing damage to DNA. An adequate amount of melanin is good for our skin but over production may darken skin tone.

Skin cells known as melanocytes and melanosomes contain tyrosinase. These cells, when stimulated by chemicals or the sun’s rays, further trigger distribution and production of melanin pigment. A sudden increase of melanin can cause hyperpigmentation, freckles and age spots. Certain nutrients, including the colourless carotenoids found in Hivita Luminous White, which assimilate in the skin when consumed on a regular basis, can help reverse sun damage by inhibiting melanin production, supporting skin health and lightening skin tone.

Hivita green smoothie recipe for kids

Transitioning from feeding can be a stressful and emotional time.  Add in the complexity of toddlers, who can be difficult to feed at the best of times, and it is little wonder that parents worry about whether their children are meeting their nutritional needs.  Toddler meal time can easily become the time of the day you dread as a parent.

Even for those blessed with toddlers who don’t throw half of their meal onto the floor, it can still be challenging to know whether they are getting everything they need in any given day for their growth and development.

As a mum, and a health-conscious one at that, it is normal to worry about whether your children are getting the nutrients that they need to help them grow. This is especially the case when transitioning from feeding.  You know that often the food you serve is healthy, nutrient-dense and nourishing, but as parents you also know all too well that sometimes the food served to toddlers isn’t always the food they eat.

Knowing that there is an option of a safety net to ensure your children’s nutritional needs are met, even on the fussiest of days, means you are able to enjoy the transition without stress.  You can feel confident knowing there is a safety net in place regardless of whether your children eat their perfectly balanced meal or graciously throw it onto the floor.

Hivita Liquivita for Kids, a carefully formulated toddler-friendly multivitamin with 30 nutritional vitamins, herbs and minerals that our little ones need to thrive, gives peace of mind regardless of your child’s food-mood that day. You can also feel confident knowing that with Hivita Liquivita you aren’t suppressing their appetite for solid food.

Most children love the natural pineapple and mango flavour and on days when they aren’t so keen to take the Hivita Liquivita alone they can enjoy it alongside their water or even in a “Green Hulk Smoothie”.  As a health-conscious mum it is comforting to know that you can add a nutrient-dense multivitamin to liquid such as smoothies without adding additional glucose, sucrose or artificial flavours.

Hivita Green Smoothie recipe for kids


“Green Hulk” Green Smoothie recipe for Kids:

Serves 1

  • 1 ripe banana OR 1/2 cup mango
  • 1 handful baby spinach
  • 1/2 cup water or milk of choice
  • 1-2 tbsp coconut yogurt OR 1/4 ripe avocado
  • 1 measure of Hivita Liquivita for Kids

Add all ingredients to a blender and blend until smooth.  Ensure the spinach leaves have been blended well as no toddler likes chunks of spinach in smoothies.

Pour into a cup and serve immediately.

If you are worried about your child’s nutritional intake or eating habits please see a medical professional, dietician or nutritionist for guidance. All information provided is for inspirational purposes only and is based on personal experience.

Krissy Ropiha is a Certified Nutrition and Health Coach, passionate about supporting, inspiring and empowering busy mums to take back control of their health, get nourishing meals on the table in less than 30 minutes and feel confident in their own unique body. You can read more from Krissy on Her Nourished.


Are vitamin gummies a good choice for kids?

We all lead non-stop lives, and sometimes the decisions we have to make are second best.

We constantly worry about the food we are serving our kids – whether or not they have enough nutrients. Most of the time, we don’t have time to prepare meals from scratch. Also, there are some days when they just refuse to eat anything.

Many parents use multivitamins to help fill nutritional gaps in their child’s diet. But just when they think they’re doing the right thing by giving their kids vitamin gummies, they find out it’s really not the best option. You’ll be surprised by just how much sugar many parents are giving their kids in the form of a health care product.

Are vitamin gummies a good choice for kids?

Vitamin Gummies are an incredibly popular product, yet ultimately some are a poor compromise given the level of sugar they contain. One market-leading gummie contains one gram of sugar each tablet. A typical pack of 120 gummies contains 120 grams – that’s a total of 30 teaspoons, of sugar. We’re not even including the artificial ingredients and flavours in there too.

According to an article by nutritionist Dr Joanna McMillan, they had a current leading brand of kids vitamins independently analysed and found out that the product range contained over 50 per cent sugar.

“Adding a small dose of vitamins and minerals to a sugar-filled lolly does not make it good for our children. Nutritional supplements can be made appealing to children without the excessive use of added sugars,” she said in the article.

Aside from the health issues, these vitamins in lolly form are also a big problem for kids’ teeth. Not only is the child consuming added sugar, their teeth will also suffer from dental decay.

Something important to remember is that you won’t find the sugar level featured on the packaging as, unlike food products, sugar isn’t an active ingredient so there is no requirement for sugar levels to be listed on the label of supplements.

Kids Liquid MultivitaminHivita Liquivita for Kids – A better choice

Hivita Liquivita for Kids is a complete multivitamin for kids. It is been formulated with 30 essential vitamins, minerals, amino acids and herbs to help fill nutritional gaps and support healthy growth and development and immune function. It has a natural pineapple and mango flavour, a taste kids love, without any artificial colours or flavours. The delicious liquid multivitamin also has no added glucose or sucrose which helps parents manage their child’s daily sugar intake and ultimately make a better choice for their health and vitality.

We understand that life isn’t perfect. But when it comes to giving your family the best vitamin range, you don’t have to compromise.

Please note: Supplement vitamins can only be of assistance   if dietary vitamin intake is inadequate.

Hivita Luminous White Launch Event

The Hivita Luminous White launch event was held last week against the spectacular backdrop of Eureka 89 in Southbank, Melbourne. The exclusive event was attended by a mix of bloggers, beauty buyers and celebrities, with everyone buzzing about Hivita’s scientific breakthrough in natural skin health and beauty.

Special guest MC Nicky Buckley opened the event. She spoke candidly about being an advocate of natural health and beauty, and of her own healthy, balanced lifestyle. She also shared the story of Gorge and Stanika Jovanov, the powerhouse couple who built Australia’s largest supplement manufacturing business from scratch before redirecting all of their passion and expertise into the Hivita brand.

Hivita Sales and Marketing Director Matt Flint kicked off more formal proceedings with a background on Hivita, the uncompromising healthcare company, before giving a brief overview of the new Hivita Luminous White skin care system which will help redefine the health and beauty market.

Dr Liki von Open-Bezalel, the chief R&D scientist behind the innovation, took to the stage to share her insight into the 10 years of research and development behind the rare breed of white tomato which plays a vital function in the performance of Hivita Luminous White.

Nicky Buckley then returned to the stage to interview Kristyn and Fiona, two women who have been trialing the new skin care system for the past few months. Both ladies were surprised and delighted by the results and it was great to hear their supportive testimonials.

Hivita Luminous White launch event

Last week’s event was our first big step in introducing the new range to Australia and also to the world. We can’t wait to share more exciting news about Hivita Luminous White in the weeks and months to come.

In the meantime make sure you like our Facebook page to keep up-to-date with all of our exclusive news, and check out some more photos from our launch event:

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Behind the scenes of our photo shoot

The face of Hivita Luminous White will be revealed tonight at the global launch of our new age-defying skin care range.

With her natural luminous beauty, healthy skin and inner glow, Monika is a perfect match for our new range which supports lighter, brighter and more youthful-looking skin.

healthy skin

The shoot with the stunningly beautiful Monika took place over the weekend in Sun Studios in Alexandria, with beauty and fashion photographer Emily Abay.

Here’s a sneak peek behind the scenes of the shoot:

Keep an eye out for Monika fronting the Hivita Luminous White launch campaign over the coming months.

Introducing Hivita Luminous White

A remarkable advance in Australian health and beauty

10 years in the making

100% natural ingredients

Two innovative products

One dramatic breakthrough

After 10 years research and development,the power of Solanum Lycopersicum (a unique breed of white tomato) has been harnessed in an innovative new beauty system.

The non-genetically modified, specially-selected fruit extract which powers the new range abounds with colourless carotenoiods which permeate the deeper layers of the skin resulting in unrivalled skin care results.

A new daily skin care system powered by nature, crafted by science

The Hivita Luminous White collection is made with a blend of patented, 100% natural ingredients clinically proven to make skin softer, smoother, lighter and brighter with reduced wrinkles and fine lines.

The new range includes an innovative once-a-day supplement and a day and night age-defying cream. The two products work in harmony together above and below the skin to deliver more beautiful and visually healthier skin.

Hivita Luminous White Skin Lightener

This is the first health supplement in Australia which contains PhytoflORAL® which serves as a natural sunscreen against UVA and UVB rays to protect against damage, photo-oxidation and sunburn.It also contains anti-oxidative, anti-inflammatory and UV absorbing properties to protect and lighten skin.

Hivita Luminous White Skin Lightener provides a safe and natural way to maintain beautiful, healthy and radiant skin for a more youthful appearance.

With regular use, you will notice improvements in skin radiance, evenness, hydration, smoothness, suppleness, elasticity and reduced irritability. Your skin will become more resistant to sun damage, more beautiful and visually healthier.

skin lightener

Hivita Luminous White Age Defy cream

This highly effective beauty cream is formulated with patented combination of Jojoba Leaf extract plus a blend of Squalane, Jojoba Oil and colourless carotenoids Phytoene and Phytofluene from a specially selected 100% natural variant of white tomato.

After a month of twice-daily application, participants in a clinical trial of Hivita Luminous White Age Defy reported significant improvements in skin radiance, spots, skin smoothness, skin elasticity, wrinkle reduction and visible skin health in self-evaluation.

age defying cream

Both products in the exciting new range are available individual or together in our complete collection.

natural skin lightener

Winners Retailers Choice Award

We are delighted to announce that Hivita won the Retailer’s Choice Award at the 2015 Naturally Good Expo. Our award was for the Best Supplement/Vitamin & Herbs/Medicinal category.

Naturally Good Expo is an innovative new marketplace that celebrates, supports and fuels the growth of the natural, organic and healthy products business. It has been specifically created to give you pure and undiluted access to all the new and exciting opportunities represented in the fast growing health and wellness retail market.

Naturally Good Expo is for anyone involved in the business of buying or selling natural/organic food and drinks, health and beauty, and home living products. It brings together the innovators and changemakers, serves up the newest products and emerging brands, and delivers unparalleled education and knowledge.

Naturally Good Expo is the barometer for where the natural and organic products market is now — and where it is headed.

To find out more about the Naturally Good Expo Visit their website here.

Product range

Pat Farmer’s Road to Peace

Last year we sponsored Ultra Marathon Runner Pat Farmer on his journey for peace in the Middle East. The journey lasted 25 days from Lebanon through the cities of Jordan, Israel, Gaza and ended in Jerusalem. Through his journey for peace in the Middle East, we see Pat battle difficult days, both physically and emotionally. Click on the link below to watch it all unfold as we see the beauty of each country along with the people that unite to support his cause in his new documentary Pat Farmer’s Road To Peace, as seen on Channel 9.

Keeping your Child’s Immune System Strong

It is expected that children will have their fair share of infections each year, but we hate to see them suffer and it often means illness for the whole family every time they bring home a bug from day care or school.

Kids Liquid MultivitaminA nutrient-dense diet is the best protection for your child’s immune system – freshly-prepared, organic produce in a balanced variety of meals, every day. For the parent with a nutritional interest this way of eating is guaranteed to give your child immune resilience. However if you are unsure, time poor, do not have access to ideal food choices or have a fussy eater, your child’s immune system will need some assistance to stay in fighting form. Time to find a broad spectrum nutritional supplement for the job!

Making medicines easy to take and palatable to children is the challenge for the vitamin companies. Liquids are easier to swallow for young children and easier to dose to the reluctant ones. It is also very important that children’s tonics are sugar-free, since sucrose and glucose suppress white blood cell activity so that infections can take hold in their systems more easily. Children often refuse to take medicines, but I have not had any refusals by my patients of the delicious tropical-tasting nutritional/herbal supplement, Hivita LiquiVita for Kids.

LiquiVita for Kids contains the essential nutrients with which to supplement your child to boost their immunity – vitamins A, C, D, with minerals iron and zinc. The excellent formula of LiquiVita for Kids contains a selection of tonic and decongestant herbs to keep the chest clear, support digestion and immunity and clean the blood. It has stood the test of time, having been on the Australian market for over 30 years in its original formula. The extra folic acid and amino acids in Liquivita help children’s growth and development, so that you can feel assured that you are filling the gaps adequately in their diet for their best protection.

Hivita Charity Work: Typhoon Haiyan

Our team at Hivita were devastated to hear of the horrible aftermath experienced in the Philippines following Typhoon Haiyan. We believe it is important to assist where we are able to and that is why we teamed up with the LBC Foundation, in partnership with the Philippine Red Cross, to deliver much needed aid and relief. We have donated Hivita products to the value of $55,000 and hope they provide some assistance to those currently dealing with such difficult situations and conditions. Resources are being exhausted quickly and even the smallest of contributions makes a difference in times of need, especially to the health and well-being of the victims.