Herb spotlight

Ashwagandha

Ashwagandha (Withania somnifera fam. Solanaceae), also known as “Indian winter cherry”, “Indian ginseng”, “Punir” or Asgandh, is one of the most revered herbs in Ayurveda. It originates in the Mediterranean region of North Africa, North-western and Central India and Central Asia. Its orange-to-red fruit and roots have been utilised for therapeutic purposes for hundreds of years. Today, ashwagandha is most closely associated with helping the body stay more balanced when daily pressures start to build. Ongoing research is also exploring potential ashwagandha benefits for skin, sleep, nervous system health and physical stamina.

Ashwanova is a trademark of Nutriventia Ltd.

is a trademark of Nutriventia Ltd.

A Closer Look at Ashwanova™

HIVITA uses Ashwanova™, a concentrated ashwagandha root extract with a broad-spectrum profile of pharmacopoeia-verifiable withanolides. Rather than treating ashwagandha as a catch-all wellness ingredient, our approach centres on targeted support for stress, sleep and overall resilience.

Ashwanova™ is a trademark of Nutriventia Ltd. In the fields where sunlight points the earth, Ashwagandha's roots thrive. With tender hands, we gather these potent treasures, cradling nature's beauty. Beneath the sun's gentle gaze, they dry, whispering secrets to the wind. From these roots springs vitality, captured and transformed into powders, extracts and capsules. A harmony of natures and nurture, weaving wellness from soil to soul. 

Published studies on AshwanovaTM

 

 

Benefits of Ashwagandha

  • Relieves symptoms of stress

    Chronic stress and pressure can affect daily performance. Ashwagandha may help enhance wellbeing and promote greater resilience when daily pressures begin to build.

  • Promotes sleep quality

    A good night’s sleep can make a noticeable difference to how you feel the next day. Ashwagandha may help improve how easily you fall asleep and how long you stay asleep.

  • Supports nervous system & Physical stamina

    Busy periods can place extra pressure on both the mind and body. Ashwagandha may help support nervous system health and physical stamina as part of broader day-to-day wellbeing.
Buy Hivita Ashwagandha now

Experience the Health Benefits of Ashwagandha with HIVITA

Whether you want to take the edge off everyday stress or settle into better sleep, HIVITA Ashwagandha brings a targeted addition to your routine. Made with a concentrated root extract and designed for once-daily use, it keeps things straightforward without piling on unnecessary ingredients.

Browse the full supplement range for more single-herb options across various health goals and needs. We also have dedicated collections for men and women, making it easier to narrow the range according to what matters most to you.

Not quite sure which option feels right for you? Ask a Nutritionist for personalised advice, or get in touch with us and we'll be happy to answer any questions about the range.

FAQs

What are the main benefits of ashwagandha?

Ashwagandha is commonly used to help relieve symptoms associated with stress and may also assist with sleep quality. Clinical research has examined its effects on perceived stress, anxiety and cortisol levels, although outcomes can vary according to the preparation and dose used.

What are the benefits of ashwagandha for women?

Ashwagandha benefits for women may include added nutritional support during periods of stress or increased everyday challenges. Studies have also begun investigating its use in areas such as menopause and female sexual wellbeing, although these applications are still emerging and are not primary indications for HIVITA Ashwagandha.

How does ashwagandha support sleep quality?

Research suggests that ashwagandha extracts may help improve sleep quality, sleep efficiency, total sleep time and the time it takes to fall asleep. The evidence also suggests these effects may be more noticeable in people experiencing insomnia.

Does ashwagandha support the nervous system?

Yes. Some evidence suggests that ashwagandha may influence levels of cortisol, a hormone involved in the body’s stress response. This may play a role in regulating the nervous, cardiovascular and immune systems. Ashwagandha’s naturally occurring withanolides are also thought to influence pathways involved in inflammation, communication between the nervous and endocrine systems and the way the body adapts to stress.

What part of the ashwagandha plant is most beneficial?

There is no single plant part that can be considered universally superior, as the chemical profile can vary between the root, leaves and other parts of the plant. What matters is the specific extract, how it is prepared and the compounds it is designed to deliver. HIVITA’s formulation specifically uses the root.

How long has ashwagandha been used for its health benefits?

Ashwagandha has a history of use in traditional Indian medicine dating back nearly 3,000 years. While it's native to India, it is also cultivated across regions including the Mediterranean, the Himalaya and parts of Africa and Australia.