Herb spotlight

Saffron

Affron® Saffron is utilised in our HIVITA Happy Energy Saffron. It is from genuine Crocus sativus made in Spain by a proprietary extraction process, which uniquely concentrates and preserves the bioactives.


Affron® is a registered trademark of Pharmactive Biotech Products, S.L.U.

Lepticrosalides (Crocin, crocetin and safranal) are the standardised actives in Saffron which are responsible for the beneficial and organoleptic properties. The stigma is the part traditionally used in herbal medicine.

Saffron is a famous ancient herbal medicine used for centuries and is still cultivated and harvested, as it has been for millennia, by hand.

Benefits of Saffron

Explore key saffron benefits, including support for mood balance, sleep quality and antioxidant activity. These saffron and health benefits show how a standardised saffron supplement may complement your daily wellness routine.

  • Mood balance support

    Saffron is traditionally used to support a healthy mood and emotional well-being. Its standardised extract provides a consistent level of key naturally occurring compounds, including those focused on men’s health and maintaining balance through everyday demands. 

  • Promotes sleep quality

    Supporting sleep quality is another recognised saffron benefit. When taken as directed, the botanical extract can form part of an evening routine intended to encourage settled rest, although individual experiences and needs may vary.

  • Antioxidant

    Naturally occurring compounds in saffron provide antioxidant properties that help reduce free radicals formed in the body. This activity supports overall health and well-being and can complement a broader women’s health routine or an everyday nutrition plan.
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Bring a little saffron into your day

An ancient herb, still picked by hand, still worth knowing. HIVITA Saffron uses Affron® saffron for its standardised actives, and it sits within a wider range of daily supplements made for everyday wellbeing.

If you are unsure whether saffron is right for you, ask our nutritionist for practical, personalised guidance before choosing a product. 

You can also contact our team with questions about ingredients, directions or ordering. Always read the label and follow the directions for use. If symptoms persist, talk to your health professional.

FAQs

What are the saffron health benefits backed by research?

Clinical research has examined standardised saffron extracts for mood and sleep support. Hivita’s ARTG-listed formula is indicated to support mood balance, relieve symptoms of mild anxiety and stress, promote sleep quality and provide antioxidant activity. Results can vary between individuals.

What makes saffron a good antioxidant?

Crocin, crocetin and safranal are bioactive compounds associated with saffron’s antioxidant properties. Antioxidants help reduce free radicals formed in the body.

What are the benefits of taking a saffron supplement?

A measured extract and convenient capsule format are among the practical saffron supplement benefits. Hivita’s formula contains 30 mg of concentrated Crocus sativus stigma extract, equivalent to 90 mg of dry stigma, and is taken once daily as directed.

Which part of the saffron plant is used in supplements?

The dried red stigma, the thread-like part of the Crocus sativus flower, is associated with saffron health benefits and is used in supplements and traditional preparations. Hivita’s formula is made from a concentrated extract of this part.

How long has saffron been used for its health benefits?

Saffron has been valued as a spice, colourant and traditional herbal medicine for thousands of years. Cultivation and harvesting remain labour-intensive because the delicate stigmas are hand-picked.

What is Affron® and why is it used in Hivita’s saffron supplement?

Affron® is a Spanish saffron extract made from Crocus sativus and standardised to 3.5% Lepticrosalides®, a group of bioactive compounds. Hivita uses it to provide a consistent extract produced through a proprietary process that concentrates and preserves these compounds.